OFFICIAL CHAPTER OF:
FOWEK PROGRAMME INITIATIVE
We connect women-led enterprises to markets and commercial opportunities through trade promotion, exhibitions and business linkages. The programme includes trade fairs, exhibitions, buyer linkages, business-to-business engagements and regional trade opportunities.
Delivered through business-to-business (B2B) matchmaking, commercial networking forums, and bilateral trade engagements, this programme connects Kenyan entrepreneurs with local and cross-border commercial opportunities. Through initiatives such as the COMESA B2B Market Linkages programme and physical matchmaking forums with visiting trade delegations, such as the Tunisia trade delegation, FOWEK enables members to identify corporate buyers, build cross-border partnerships, and expand their regional sales footprint across Eastern and Southern Africa.
FOWEK removes the friction of cold business outreach by serving as a credible institutional broker. Rather than passive networking, our B2B sessions are designed around specific commercial demand, pairing verified buyers with qualified, capacity-vetted suppliers.
By connecting local enterprises directly into the wider COMESA regional trade ecosystem, FOWEK ensures Kenyan women-led businesses expand their customer base beyond domestic borders and capture high-value, sustainable contracts.
This programme serves commercial women-owned enterprises ready to supply at scale:
Growth-Stage Suppliers: Women-owned businesses in manufacturing, agribusiness, construction, and professional services that have the capacity to fulfil bulk corporate orders.
FOWEK delivers commercial connectivity through targeted matchmaking mechanisms and bilateral business engagements:
COMESA B2B Market Linkages: Structured regional matchmaking platforms connecting Kenyan women entrepreneurs with verified corporate buyers and partners across COMESA member states.
Inbound Trade Delegation Forums: Physical business engagement roundtables connecting member suppliers with visiting international delegations (such as the Tunisia bilateral delegation) for direct trade talks.
GOT QUESTIONS?
FOWEK organizes structured B2B matchmaking sessions, buyer-seller roundtables, and enterprise showcases where member businesses pitch directly to pre-vetted corporate procurement leaders and commercial buyers.
It is a regional trade facilitation mechanism that connects Kenyan women entrepreneurs with businesses across COMESA member countries to explore cross-border trade, find buyers, and expand regional networks.
Yes, FOWEK regularly hosts physical B2B forums with visiting international delegations, such as our bilateral sessions with trade representatives from Tunisia and other COMESA states.
No. You do not need to be export-certified to participate in FOWEK’s B2B Market Linkage sessions. These sessions connect women entrepreneurs with potential buyers, suppliers, distributors and business partners across Kenya and the wider COMESA region, creating opportunities to explore new markets and grow their businesses.
Our program also supports entrepreneurs who are preparing to enter regional markets through learning and information-sharing on export readiness, cross-border trade, trade policies, market requirements and regional trade opportunities. Whether you are already exporting or looking to expand beyond your local market, you are welcome to participate and explore opportunities for growth.
Registered FOWEK members are profiled according to sector, production capacity, and supply readiness, and are then matched with incoming commercial buyer requests and B2B delegations.
Access tailored capacity building, B2B commercial linkages, and regional trade platforms to support every stage of your entrepreneurial journey.
We build strategic partnerships that connect women entrepreneurs and business associations to expertise, resources and economic opportunities.
We amplify the voices of women entrepreneurs and engage stakeholders to promote policies that support women’s economic participation.
We strengthen women-focused business associations to improve governance, organisational capacity, member services and representation.
We equip women entrepreneurs with the knowledge, skills and resources to strengthen their businesses and pursue sustainable growth.
WHERE WILL YOUR BUSINESS GO NEXT?
Whether you are looking to strengthen your enterprise, master operational skills, access new markets, or explore regional trade corridors, FOWEK provides the platform you need to move forward.
